Insight, brand and product teams
Stop betting the budget on stated opinion.
The digital world is blind to how users feel. Emotiv Studio turns brain response into a metric a team can act on.
01 // Signal to decision
The complete path, start to finish.
Each stage exists because the one before it produced something measurable.
- 01
Customer sees the product
The participant meets the ad, pack or interface in a normal setting.
- 02
Response changes
Attention and emotional response shift before anyone can describe why.
- 03
Studio maps the reaction
The signal is aligned to the stimulus timeline second by second.
- 04
Strongest moment identified
The team sees which frame or feature carried the response.
- 05
Decision
The work is cut, re-ordered or approved on evidence.
02 // Applied work
Evidence for this audience.
- Case study
- Clorox, clean feels good
- Partners
- Agency and brand teams worldwide
- Workflow
- Emotiv Studio, powered by EmotivIQ
03 // Hardware
Systems used for this work.
Start with user & product research.
Talk to the team about the setup, the licences and the study you have in mind.