Case study / Consumer research
How Clorox used neuroscience to turn cleaning into a feel good experience
Question
Which moment of the cleaning experience actually carries positive response?
Setup
Emotiv brainwear with Emotiv Studio, response aligned to the stimulus timeline.
- 01
Stimulus
Participants moved through the cleaning experience.
- 02
Capture
Brain response was recorded second by second.
- 03
Alignment
Studio placed the response against each moment.
- 04
Comparison
Moments were ranked by measured reaction.
04 // Findings
The team could point to the specific moments that carried the strongest response.
05 // Outcome
